Gannett bought a digital marketing business, ReachLocal, in 2016. The unit’s business model also fits Gannett’s current emphasis on digital subscriptions on the publishing side, he said, since customers pay for a package of services delivered monthly rather than buying them piecemeal. Those include lead generation, tech support and a flow of information on performance - and also placing advertising on Google and Facebook, a potent force now in local marketing. “Also it fits with our ties to local communities by helping local businesses” with various digital marketing solutions. “It is smaller,” Barton said, ”but it already is a large business ($450 million-plus in annual revenue).” I spoke with Kris Barton, promoted in the new structure from chief product officer to president of the new unit. The move puts fresh focus on digital marketing, which currently generates only about a seventh of the total revenue of the company, but is growing and profitable, with further good prospects looking forward. publishing operations - are leaving the company. Maribel Perez Wadsworth, already in charge of USA Today and the regional USA Today network of 250 newspapers and sites, becomes president of Gannett Media, the publishing division.Īs USA Today reported, two other publishing executives - Kevin Gentzel, the top advertising and revenue officer for the last seven years, and Bernie Szachara, who had been president of U.S. Gannett announced a strategic reorganization Wednesday, dialing back on top executive effort devoted to publishing while elevating its smaller but growing digital marketing services business to one of two operating units.
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